THE BEST OF ITALIAN HOLIDAYS SINCE 1993

Blu Hotels is an Italian hotel group and one of the leading players in the hospitality industry, ranking among the top companies in Italy in terms of both number of properties and revenue.

With 31 hotels and resorts, more than 3,200 rooms, nearly one million guest stays and over 1.5 million meals served each year, Blu Hotels consistently ranks among Italy’s leading hotel groups in the industry rankings compiled by Horwath HTL Italia.

Located in some of Italy’s most renowned seaside, mountain and lakeside destinations, our resorts embody the essence of Italian hospitality through local traditions, culture, cuisine and conviviality.

Blu Hotels is a dynamic, well-structured and constantly evolving company, built through a journey spanning more than 30 years, driven by passion, innovation and professionalism.

VISION

The Best Guests for Italian Holidays

Even in the digital age, Italy remains the world's most admired tourist destination, ranking first for its unparalleled beauty. However, inefficiencies within the national tourism system place the country only fifth worldwide in terms of international arrivals and tourism revenues. The Best Hosts for Italian Holidays Bridging the structural gap between the international demand for Italy and the country's tourism offering is the vision that drives Blu Hotels. Our goal is to become Italy’s leading hotel group and a benchmark for international markets. (Source: Google Trends, “Worldwide Analysis of Interest in Top Tourist Destination Countries").

MISSION

To embody the art of Italian hospitality through traditions, culture, cuisine and conviviality.

To promote the four “C’s” of Italian beauty within hospitality by welcoming guests according to the values and etiquette of our CULTURE, introducing them to the unique and centuries-old TRADITIONS of our land, allowing them to discover the authentic flavours of a CUISINE that has inspired the world, and embracing the spirit of CONVIVIALITY that reflects a people whose history has always been defined by hospitality.